Despite the significant improvements in cookstove technology in recent years, there has been too little attention paid to the habits, motivations, and aspirations of cookstover users. As a result, clean cookstove adoption in countries like Tanzania has been low.
Using an intensive human-centered design approach, IDEO.org worked with the Global Alliance for Clean Cookstoves to identify opportunities to increase demand for clean cookstoves in Tanzania and beyond. The ultimate result was a strategy document which details five user-inspired shifts, that along with initial concepts, are intended to help the cookstove industry reframe its focus from the technology to the cook.
A project of IDEO.org